GET MORE FROM YOUR DATA
Uncover valuable insights > Fuel smarter marketing strategies > Spark growth
WE UNLOCK HIDDEN GROWTH
There’s an art and a science to what we do. Our best and brightest bring the most advanced analytical methods to the most human problems in marketing.
The result is a data-backed strategic roadmap that our clients can understand and feel confident in. Because when we unlock the potential of data, we create a trajectory of growth.
HOW WE WORK
Whether you know exactly what you need, or just know you want to get more from your data, we can help. We work with clients of all sizes and levels of data sophistication. Our flexible model means we can scale up or down, depending on your needs and staff capabilities.
Did you know?
84% of CMOs say turning data into real consumer insights is critical to future success.
But only 49% are able to do it today. Let us help.
CONSULTING & VISION SETTING
Assess your most pressing questions and design a roadmap to uncovering the answers
STRATEGIC PROJECTS
Build models and make tangible recommendations to solve an immediate need
ONGOING SERVICES
Regularly refreshed analyses that help you keep your pulse on your business
SERVICES
Just a few examples of how we help our clients unlock growth.
Diagnostic Products and Services
Tools designed to arm you with the most crucial information to steer decision making.
ALGORITHMIC MULTI CHANNEL ATTRIBUTION
Understand the relationship between media activity and sales and profit in a post-cookie world.
MARKETING MIX MODELING
Evaluate the bottom line impact of your marketing decisions so you can improve ROI and achieve your marketing goals.
BRAND HEALTH TRACKING
Determine how your consumers think, feel and intend to act toward your brand.
TEST ANALYSIS
Isolate the impact of any single marketing activity – from a shift in media strategy to the effect of an epic sampling event.
REAL-TIME BRAND AWARENESS TRACKING
A proprietary tool to track proxy measures for brand awareness, so you don’t have to wait until the next brand tracker is completed to see your brand’s trend.
OPTIMIZATION PRODUCTS AND SERVICES
Tools to fuel harder-working marketing plans.
BRAND POSITIONING DEVELOPMENT & TESTING
Pinpoint your brand’s unique opportunity to win with consumers.
CONSUMER SEGMENTATION
Attitudinal, transactional and actually useable, our approach to segmentation is as comprehensive as it is actionable.
CONSUMER JOURNEY MAPPING
Isolate the moments that matter most to the consumer so your brand can fill the gap.
COMPREHENSIVE BUSINESS INTELLIGENCE DASHBOARDING
See the metrics that matter, in real time with intuitive, customizable dashboards.
PRICING OPTIMIZATION
Find the optimal price for a product or service so you don’t have to leave a dollar on the table.
CREATIVE & MESSAGE EFFECTIVENESS
Minimize risk and maximize investment by getting the message right the first time.
A/B & MULTIVARIATE TESTING
Gain learnings in-market quickly and decisively.
CUSTOMER LIFETIME VALUE
Build long-term, sustainable growth by providing deeper value to the customers who matter most.
MARKET OPPORTUNITY PRIORITIZATION
Identify which geographies have the biggest potential to grow, taking into account dozens of factors.
GROWTH DRIVER PRODUCTS AND SERVICES
Go beyond ROI management to growth hacking.
SCENARIO SIMULATION
Assess impact of risk-adjusted growth opportunities, exogenous shocks and strategic alignments so you are ready for anything.
PREDICTIVE FORECASTING
Confidently predict how many units, transactions and dollars you will see tomorrow, next week & next quarter.
LOCATION SELECTION
Inform optimal location selection for your next retail store, partnership or event.
CATEGORY WHITE SPACE IDENTIFICATION
Uncover unmet consumer demand where your brand could fill the gap and win.
PACKAGE DESIGN & TESTING
Command attention and communicate effectively in crowded spaces.
LET’S TALK GROWTH
Whether you know exactly what you need, or just know you want to get more from your data, we can help. Drop us a line and we’ll schedule a free 30-minute discovery meeting.