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Data ScienceNational Liquor Portfolio

Measuring Sales Impact and ROI for Event Marketing

In a world where trust in companies is low and hands-on experience with a product is incredibly valuable, many brands have returned to experiential and sampling programs as a key part of their marketing mix. ​

“The problem? It’s incredibly difficult to measure their impact to the business, and most marketers are relying on dated metrics like ‘number of samples distributed’. We knew that wouldn’t suffice.”

Using advanced analytical techniques, we were able to quantify the ROI and incremental revenue driven from experiential marketing, as well as pinpoint how many events should happen before diminishing returns kick in.

We took it one step further to determine the best markets to host events, so that we weren’t leaving any incremental opportunity on the table.

See how we used data analysis to get incredibly precise within CRM.

Next Project: Identifying Next-to-Buy Customers


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